Summary

The Sales and Marketing Manager is responsible for leading the planning, development, and implementation of all Tattoo marketing, communications, and public relations activities.

Term

12 months – October 2021 – October 2022

Responsibilities and Duties

• Lead the development, execution, and evaluation of annual marketing and sales plan(s), including production, festival, groups sales, special projects (fundraisers), and merchandise
• Develop and manage the annual marketing budget, in conjunction with the Director of Finance
• Establish and maintain strategic community marketing partnerships that support the Tattoo’s organizational goals
• Develop media releases/launches and create close partnerships with members of the media
• Execute and oversee all media buys, creative copy, and related ad designs
• Manage the design and distribution of high-quality print and electronic collateral
• Lead the strategy and generation of engaging social media and digital content
• Identify advertising sales opportunities with the objective of increasing Tattoo revenues (via onsite, web, playbill, and big screen ad sales)
• Develop, execute, and analyze annual patron survey
• Provide marketing support to fundraising appeals and special events
• Assist with annual reports to government funders, sponsors, and other major partners
• Provide research and preparation support for funding/investment applications
• Oversee website and shop updates and maintenance

Qualifications and Experience

• 3-5 years marketing/communications experience
• Excellent writing and editing skills
• Proficient in Microsoft Office suite
• Familiarity with WordPress, Shopify, email marketing applications (Mailchimp), project management applications (Podio) or similar programs
• Familiarity with social media and digital marketing best practices
• Undergraduate degree or diploma in public relations, communications, marketing, journalism, or other related area an asset
• Experience in patron engagement and retention, box office sales and special event marketing an asset
• Experience in the live performance/entertainmenet industry an asset
• The role requires a self-motivated, creative thinker and someone who thrives in the challenge of a busy, non-profit environment

The Tattoo is committed to employment equity and diversity in the workplace and welcome applications from individuals from equity-seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, African Nova Scotians, persons with a disability, persons who identify in the 2SLGBTQ+ community and others who reflect the diversity of Canadian society.

If you are a member of one of these groups, you are encouraged to self-identify in the cover portion of your application.

All applications will be reviewed by the Tattoo managment. If management sees a potential opportunity (current or future) that matches your skills and experience, you will be contacted to discuss your qualifications for a position with the Royal Nova Scotia International Tattoo.

The Tattoo is pleased to offer a flexible work from home hybrid, a four day work week from October to April, and health benefits.

We thank all candidates for their interest, however, only those selected for interviews will be contacted.